60067942
9781260259315
Advertising and Promotion : An Integrated Marketing Communications Perspective
by Belch, George E., Belch, Michael A.
11569
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Product details
- ISBN-13: 9781260259315
- ISBN: 1260259315
- Edition: 12
- Publication Date: 2020
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Belch, George E. is the author of 'Advertising and Promotion : An Integrated Marketing Communications Perspective', published 2020 under ISBN 9781260259315 and ISBN 1260259315.
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