38370441
9780078028977
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Michael Belch, George Belch
408103
About this item
- Condition: Very Good
- Provider: Open Books Contact
- Provider Rating: 95%
- Ships From: Chicago, IL
- Shipping: Standard, Expedited
496390
About this item
- Condition: Acceptable
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780078028977
- ISBN: 0078028973
- Edition: 10
- Publication Date: 2014
- Publisher: McGraw-Hill/Irwin
AUTHOR
3 Customer Product ReviewsSUMMARY
Michael Belch is the author of 'Advertising and Promotion: An Integrated Marketing Communications Perspective', published 2014 under ISBN 9780078028977 and ISBN 0078028973.
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