3523999
9780073049724
Advertising and Promotion An Integrated Marketing Communications Perspective
by Belch, George E., Belch, Michael A.
72212
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780073049724
- ISBN: 0073049727
- Publication Date: 2003
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journalsBelch, George E. is the author of 'Advertising and Promotion An Integrated Marketing Communications Perspective', published 2003 under ISBN 9780073049724 and ISBN 0073049727.
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