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9780324568622
Advertising and Integrated Brand Promotion
by Allen, Chris, Semenik, Richard J., O'Guinn, Thomas
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- Comments: ALTERNATE EDITION: Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. It is legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability.
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Product details
- ISBN-13: 9780324568622
- ISBN: 0324568622
- Edition: 5
- Publication Date: 2008
- Publisher: South Western Educational Publishing
AUTHOR
SUMMARY
This edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.Allen, Chris is the author of 'Advertising and Integrated Brand Promotion', published 2008 under ISBN 9780324568622 and ISBN 0324568622.
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