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37113261

9781285187815

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
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Product details

  • ISBN-13: 9781285187815
  • ISBN: 1285187814
  • Edition: 7
  • Publication Date: 2014
  • Publisher: Cengage Learning

AUTHOR

Richard J. Semenik, Chris Allen, Thomas O'Guinn, Angeline Close Scheinbaum

SUMMARY

Richard J. Semenik is the author of 'Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)', published 2014 under ISBN 9781285187815 and ISBN 1285187814.

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