by Kelley, Larry D., Jugenheimer, Donald W.

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ISBN-13: 9780765617309
ISBN: 0765617307
Publisher: Sharpe Incorporated, M. E.

AUTHOR

Kelley, Larry D., Jugenheimer, Donald W.

SUMMARY

Advertising Account Planning: A Practical Guide follows the logical progression of the account planning task from start to finish, with clearly written text and plenty of real-world examples and cases. Concise yet comprehensive, Advertising Account Planning is ideal for use in courses dealing with advertising account planning, advertising management, and advertising campaigns. The book's practical focus is accessible to advanced undergraduate students, graduate students, and to those working in professional positions. Book jacket.Kelley, Larry D. is the author of 'Advertising Account Planning A Practical Guide' with ISBN 9780765617309 and ISBN 0765617307.

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