4639897
9780765617293
Advertising Account Planning A Practical Guide
by Kelley, Larry D., Jugenheimer, Donald W.
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About this item
- Condition: Acceptable
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: Ex-library book. The item is fairly worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include limited notes and highlighting, but the text is not obscured or unreadable.
Product details
- ISBN-13: 9780765617293
- ISBN: 0765617293
- Publication Date: 2006
- Publisher: Sharpe Incorporated, M. E.
AUTHOR
SUMMARY
Donald W. Jugenheimer is professor of advertising at Texas Tech University. Larry D. Kelley is an executive vice president with FogartyKleinMonroe, where he is responsible for the strategic planning arm of the agency called the Targeting Group.Kelley, Larry D. is the author of 'Advertising Account Planning A Practical Guide', published 2006 under ISBN 9780765617293 and ISBN 0765617293.
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