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277598

9781559388559

Advances in Services Marketing & Management Research & Practice

Advances in Services Marketing & Management Research & Practice
$132.52
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Product details

  • ISBN-13: 9781559388559
  • ISBN: 1559388552
  • Publisher: Emerald Group Publishing Limited

AUTHOR

Swartz

SUMMARY

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.Swartz is the author of 'Advances in Services Marketing & Management Research & Practice' with ISBN 9781559388559 and ISBN 1559388552.

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