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219139

9780138519407

Advanced Marketing Strategy Phenomena, Analysis and Decisions

Advanced Marketing Strategy Phenomena, Analysis and Decisions
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Product details

  • ISBN-13: 9780138519407
  • ISBN: 0138519404
  • Publisher: Prentice Hall PTR

AUTHOR

Urban, Glen, Star, Steven H

SUMMARY

Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.Urban, Glen is the author of 'Advanced Marketing Strategy Phenomena, Analysis and Decisions' with ISBN 9780138519407 and ISBN 0138519404.

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