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272751

9780742500303

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Product details

  • ISBN-13: 9780742500303
  • ISBN: 0742500306
  • Edition: 0
  • Publication Date: 2000
  • Publisher: Rowman & Littlefield Publishers

AUTHOR

Arthur Asa Berger

SUMMARY

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.Arthur Asa Berger is the author of 'Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society', published 2000 under ISBN 9780742500303 and ISBN 0742500306.

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