Activebook, Principles of Marketing

DON'T JUST READ. LEARN! What is an activebook? An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience. THE ACTIVEBOOK EXPERIENCE: Uses the Web for what it's good at! An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed. Lets students learn the way they learn best! An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources. Gives you more for less! Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook. www.prenhall.com/myactivebookKotler, Philip is the author of 'Activebook, Principles of Marketing' with ISBN 9780130648532 and ISBN 0130648531.