Achieving Excellence in Fund Raising

A comprehensive, authoritative volume written by and under the direction of Hank Rosso, one of America2s most distinguished fund raising professionals, this book provides a detailed guide to successful fund raising, explaining the professions major principles, concepts, and techniques. The authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals.Achieving Excellence in Fundraising provides a conceptual foundation for the fund raising profession, , thoroughly examining its principles, strategies, and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities.In twenty-three original chapters, fund raising professionals and faculty of the Fund Raising School bring to life the principles and techniques of the fund raising profession. Resources including gift range charts, special solicitation tips and readiness tests will help the student of fund raising convert abstract concepts into workable tools for effective find raising.Rosso, Henry A. is the author of 'Achieving Excellence in Fund Raising' with ISBN 9781555423872 and ISBN 1555423876.