A Journalist's Guide to Public Opinion Polls

'œJournalism schools still do not do a very good job of teaching undergraduates about the science of polling, and journalists who went to school ten or twenty years ago certainly did not think they would ever have to know much about sampling error, question-order bias, or response rates. They were wrong....This book is meant for the many working journalists who find themselves faced with an ever-increasing flow of polls and the desire to do a good job of evaluating them for their audiences....The next time you see your local news anchors report on an unscientific poll as if it were not, instead of throwing whatever's handy at the TV screen, buy and send them a copy of this book. Who knows, they might even read and use it.'' Journalism & Mass Communication QuarterlyG. Evans Witt is the author of 'A Journalist's Guide to Public Opinion Polls', published 1994 under ISBN 9780275949891 and ISBN 0275949893.