3781337
9780072260915
Creative strategies that can boost profits now! Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You'll also get valuable advice on enhancing and expanding your business. bull; bull;Create a sound business plan bull;Take advantage of built-in and third-party sales tools bull;Establish a strong eBay brand bull;Write compelling product descriptions bull;Be an effective salesperson bull;Ensure customer satisfaction and retention bull;Measure your success and improve your business Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes. Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON. Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay's PowerSeller program since its inception.Elms, Janelle is the author of '7 Essential Steps To Successful Ebay Marketing Creative Strategies to Boost Profits Now', published 2005 under ISBN 9780072260915 and ISBN 0072260912.
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