4613974
9780742541085
This guide presents concepts written by communication and cultural theorists, such as Saussure, Lévi-Strauss, de Certeau, McLuhan, Postman, and many others. In fifty short segements, it covers a range of important ideas from psychoanalysis and semiology to humor, otherness, and nonverbal communication.Berger, Arthur Asa is the author of '50 Ways to Understand Communication A Guided Tour of Key Ideas And Theorists in Communication, Media, And Culture', published 2006 under ISBN 9780742541085 and ISBN 0742541088.
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