4077525
9780446695909
5 Paths to Persuasion The Art of Selling Your Message
by Miller, Robert B., Williams, Gary A.
31245
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- Condition: Good
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Product details
- ISBN-13: 9780446695909
- ISBN: 0446695904
- Publication Date: 2005
- Publisher: Grand Central Publishing
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SUMMARY
This book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information.Miller, Robert B. is the author of '5 Paths to Persuasion The Art of Selling Your Message', published 2005 under ISBN 9780446695909 and ISBN 0446695904.
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