1358542
9780446532396
Groundbreaking business research reveals it's not what is said but "how" it is said that is the key to getting important decision makers to say "yes." It doesn't matter how smart or how slick a presentation is--if it isn't in sync with the decision maker's mindset, then it's bound to fail. This title provides readers with a complete analysis of the five categories that decision makers fall into, and shows them how to develop a presentation perfectly.Miller, Robert B. is the author of '5 Paths to Persuasion The Art of Selling Your Message' with ISBN 9780446532396 and ISBN 0446532398.
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