22 Irrefutable Laws of Advertising (and When to Violate Them)

Michael Newman studied Law before, happily. advertising discovered him. Some years later, he became Executive Creative Director of Saatchi & Saatchi in Australia, He's a regular columnist in trade magazines across several different countries, and has toured and lectured on advertising subjects as far afield as Southeast Asia and South America. In December 2003, he launched M&C Saatchi's second agency network. DNA, in Australia.Newman, Michael is the author of '22 Irrefutable Laws of Advertising (and When to Violate Them)' with ISBN 9780470821060 and ISBN 047082106X.