21st Century Guide to Aldersonian Marketing Thought

A 21st Century Guide to Aldersonian Marketing Thought will make the published writing of Wroe Alderson, marketing's most influential 20th century thinker, who died in 1965, available to current and subsequent generations of students of marketing and business scholars. This aim is achieved through the reprint of a carefully chosen selection of Alderson's key ideas and concepts. Also included areeditorial comments and other contributions (both previously published and original) that discuss his theoretical contributions and make them more accessible and relevant to today's business students.While this book does not seek to summarize the complete range of Alderson's marketing thinking, it will enable the reader to gain a full understanding of his most important and lasting ideas.Wooliscroft, Ben is the author of '21st Century Guide to Aldersonian Marketing Thought ', published 2005 under ISBN 9780387261751 and ISBN 0387261753.