20th Century Advertising

Advertising today is certainly the most inescapable spectacle of all forms of modem mass communications: advertisements are channeled to us via newspapers and magazines, posters, cinema, television and the internet. It has been said that each of us will have encountered, on average, 150,000 different printed and visual commercials in our lifetime -- and most of them at least six times.Twentieth-Century Advertising looks at how the greatest campaigns of the twentieth century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.Saunders, Dave is the author of '20th Century Advertising' with ISBN 9781858687988 and ISBN 1858687985.