4544001
9780963046451
The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.Anton, Jon is the author of '20:20 Crm A Visionary Insight into Unique Customer Contacts' with ISBN 9780963046451 and ISBN 0963046454.
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