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9781598690828

10 Ways to Screw Up an Ad Campaign And How to Creat Ones That Work

10 Ways to Screw Up an Ad Campaign And How to Creat Ones That Work
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Product details

  • ISBN-13: 9781598690828
  • ISBN: 1598690825
  • Publication Date: 2006
  • Publisher: Adams Media Corporation

AUTHOR

Cohen, Barry H.

SUMMARY

'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.Cohen, Barry H. is the author of '10 Ways to Screw Up an Ad Campaign And How to Creat Ones That Work', published 2006 under ISBN 9781598690828 and ISBN 1598690825.

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