Web Content Style Guide An Essential Reference for Online Writers, Editors, and Managers

The definitive guide to best practice in web content writing, editing, and design A successful, high-volume website demands professional, high-standard writing, editing, and design. TheWeb Content Style Guideis the first book to codify the rules and standards that make for effective web writing and layout, making it an essential reference, whether you are a writer, editor, or publisher of web content. The book gives non-technical guidance on what works and what doesn't on the web, with plenty of examples. The book's easy-access A to Z format makes it a simple-to-use reference, ideal for all those involved in web publishing, at whatever level. From accessibility to animation, from fonts to forms, from grammar to global navigation, TheWeb Content Style Guidetakes you through all the vital topics in a clear and concise way that will earn it a permanent place by your keyboard. As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. TheWeb Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers. The book is organized into three sections: Introduction (includes an overview on writing and designing for the web) writing for the reader, not for your ego questioning every word and sentence: "is there a simpler way to say this?" the critical importance of understanding your reader. A to Z index Additional material Includes a sample style guide, list of further reading/online resources, and a quick-find index.McGovern, Gerry is the author of 'Web Content Style Guide An Essential Reference for Online Writers, Editors, and Managers' with ISBN 9780273656050 and ISBN 0273656058.